Remind the unsuccessful candidate that he or she is only human. It happens to all of us some time or another. Sometimes a sensible reminder of the reality that we all err or make mistakes, helps calm and stabilize the situation. Many great and distinguished icons in society have used their failures as a stepping stone to success. Show the unsuccessful candidate the advantages of not letting things slide. Encourage him or her to look to the positive side and to embrace practicing persistence. Remind them that the only real failure is to give up too soon. If it seems that the unsuccessful candidate lacks the motivation or the determination to continue trying, overcome this by focusing on their previous successes in exams, tests, and other challenges, and the strategies they used in those situations. Refrain from mockery and damaging comments. Nobody benefits from being called useless, stupid, or having it insinuated that they're incapable of ever getting a thing right. Those kinds of barbs stick and are not motivating; worst of all, saying such comments will assure the person that they are a failure in someone else's eyes, causing them to believe it.
Belinda